Letters from Clients
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Dear Mr. Peck,
I am writing in regards to an opportunity I became aware of through my involvement in this year's Buik Invitational Golf Tournament. As a Buick Dealer in Southern California I am quite interested in Buick Golf and its potential impact on new car sales. It is with this motivation that I offer this letter of endorsement for a Buick/Wild World of Sports partnership as a promotional technique for the factory and its dealers.
The Wild World of Sports film that was shot in connection with this year's Buick Invitational Pro-Am was nothing short of exceptional. As a pro-am participant for the past five years I have seen many attempts to film the event, but this year it was different. There was an interaction between the tour players and the host "Howdy" Letzring that was as unique as it was fun. Moreover, the film made me feel somewhat special as a participant in the Pro-Am because of its ability to vividly illustrate the essence of the interaction that occurs between professional golfers and the amateur participants during such an event.
Directly because of the reasons above, I firmly believe that Buick could benefit from a partnership with Mr. Letzring. Wild World of Sports could easily become a vehicle that helps connect Buick, "the official car of the PGA Tour," with the lighter and more personable side of the "stars of the show," the players themselves.
A pro-am is a memorable moment for an amateur player. Often, the amateur players leaves the course attempting to emulate some or all of the touring pro's attributes. With Mr. Letzring's help, an undeniable link could be produced between being a professional golfer living the "tour life" and being a Buick owner. As a dealer, it is my firm opinion that such a connection would be a good thing for all involved.
Sincerely Yours,
David J. Greiner
Vice President, Greiner Buick Pontiac-GMC
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